BRANDS I HAVE WORKED WITH:

I am an experienced creative director with a BA Honours degree from the University of Arts London in Communication Design, specialised in typography, editorial design, brand identity, web design and video art direction for both ad campaigns and brand partnership content. Since co-founding Onerva Pictures in 2019 with my sister, filmmaker Inka Rusi I continue to work as an art director on a freelance basis in London. In addition to the many aspects of filmmaking I have extensive experience in art directing editorial content and global brand campaigns across digital platforms, social media and print. I am a voracious reader with a love of literature, cinema and contemporary art, all of which inform my creative approach to telling brand stories and client briefs.

The A-team was my favourite TV show as a kid growing up in New York. Each member of the team was a completely unique personality and very different, but together they were unstoppable. That, in a nutshell, is my inspiration for successful creative collaboration and direction: Pick the most awesome people, as creative and as diverse as possible, challenge each other, inspire each other, bring your own ideas to the table and most of all, HAVE FUN.

Some of my commercial work is also featured on THE-DOTS.

'I LOVE IT WHEN A PLAN COMES TOGETHER.'

- Colonel John 'Hannibal' Smith, The A-Team